Roel Peters is the founder of petersdigitalmarketing.com: A consulting business that has helped dozens of medical spa owners across the globe scale their business. To date, the company has led to hundreds of thousands in aesthetic treatment package sales for their clients and hundreds of appointments are being generated every single week.
For Roel, helping his customers change their lives and being able to connect the end-consumer with a medical spa to help them look & feel better is most important. It’s not just about the aesthetic treatment package sales he helps generate. It’s the lives he gets to change through his word, and that…. Is meaningful.
Diane and her team managed to generate $82,000 in body contouring package sales in less than 4 months.
State 1: Purchased new body contouring equipment (Cryoskin) but wasn’t really sure how to launch it. She was confident in the product and excited to bring it to the public, but didn’t have a strategy for it. Therefore, she already had the equipment for a year without launching it. Furthermore, this new body contouring equipment was at a higher price range than their previous services, so they didn’t really know how the selling process would work for this new service.
State 2: The manager has been packed. 10 in-clinic appointments in the 2nd week and 13 in-clinic appointments in the 3rd week of joining our program. Within the first 16 weeks they closed $82,000+ in Cryoskin package sales.
Time Frame: First appointments were coming in within 7 days, and a total revenue of $82,000+ was generated in less than 4 months.
Story: When Diane joined our program she didn’t have a clear vision of how she was going to be generating high-ticket package sales consistently for their brand new Cryoskin body contouring tech. She was excited to launch the new machine because she was confident it worked, but she wasn’t really aware of how to market it. We helped her remove all doubts and give her a clear roadmap on how to sell those high-ticket treatment packages consistently. That’s how we were able to generate $82,000+ in less than 4 months for Diane. We’re absolutely impressed with the amount of package sales that Diane and her team are currently getting and we’re super excited to see how the next few months will go.
Company: Glow Studio
Client: Diane Wood
Result: $82,000 in treatment package sales in 3,5 months
Sydel was able to generate 67 body contouring consultations within 4 weeks without spending money on paid ads.
State 1: Sydel had been building her business purely organically and by word-of-mouth advertising, she didn’t believe in digital marketing strategies.
State 2: 67 booked body contouring consultations within 4 weeks and without spending any money on paid ads.
Story: When Sydel originally reached out to us her goal was to find an expert in digital marketing to promote her business to the community out there, and not just to her own clientele, which were already hundreds of clients. However, she didn’t have any experience with digital marketing at all and she likes to stay in her lane so that’s why she reached out. Moreover, she knew that her ideal target audience that were looking for these kinds of treatments primarily have their head down in their phones all day and she wanted to be able to be where they are. That’s why digital marketing became the next logical step for Sydel to look into with her business. So far Sydel has been able to generate 67 body contouring consultations within just 4 weeks of joining our program.
Company: Altogether Lovely
Client: Dr. Sydel Legrande
Result: 67 Body Contouring Consultations Within 4 Weeks Without Spending Money On Ads
By joining our program Dr. Mariam Rehman was able to get five times as many aesthetic clients through her doors than she did before.
State 1: When Dr. Mariam joined our program she essentially needed help with promoting her aesthetic treatments to her database, to finding new aesthetic clients, to train her staff, dealing with new client enquiries, the consultation process and the client journey from the time they enquire to the time they book & pay for their treatment package. They had a reputation of being a dental practice for 20 years so offering aesthetic treatments was completely new for Dr. Mariam and her team.
State 2: Dr. Mariam is now seeing five times as many aesthetic clients than she did before. Their client journey has improved, their consultation process has improved, and most importantly the staff morale has improved because everyone seems more enthusiastic about talking to aesthetic clients and dealing with enquiries.
Story: Dr. Mariam Rehman had been in business for many years, to be more specific, her business Weston Cottage Beauty has existed for 20 years. It was mainly a dental practice but Dr. Mariam wanted to expand and focus more on aesthetic services as well. Therefore she recently decided to invest into a Microneedling & Hydrafacial machine. Because of their repuration of being a dental practice for over 20 years, offering aesthetic treatments was completely new for Dr. Mariam and her team. She essentially needed help with promoting her aesthetic treatments to her database, to find new aesthetic clients, staff training, dealing with new client enquiries, the consultation process and the client journey from the time they enquire to the time they book & pay for their treatment package. After joining our program and working with us for 3 months Dr. Mariam is now seeing five times as many aesthetic clients than she was seeing before. According to Dr. Mariam their client journey has improved, their consultation process has improved, and most importantly the staff morale has improved because everyone seems more enthusiastic about talking to aesthetic clients and dealing with enquiries.
Company: Weston Cottage Beauty
Client: Dr. Mariam Rehnam
Result: 5x Increase In Aesthetic Clients In Just 3 Months
Sarah was able to generate 81 new clients within 3-4 months and more impmortantly, she's getting 90%+ of her new clients to prepay for her services prior to the appointment.
State 1: Sarah's Toronto-based home spa grew organically through word-of-mouth referrals, but it wasn't sustainable. Despite people referring friends, it wasn't enough. She'd invested heavily in equipment and attempted Facebook marketing, but her ads reached the wrong audience due to her lack of expertise.
State 2: Within just 3-4 months, Sarah, working solo, welcomed over 70 new clients to her spa. Remarkably, over 90% of these new clients now pre-pay for services. Handling all calls and appointments herself, Sarah also witnessed a significant number of these new clients upgrading to packages or other services, ensuring a promising future with return visits.
Story: Meet Sarah, the owner of a home-based medical spa in Toronto. She had been in the business for 3.5 years, relying mainly on word-of-mouth referrals to attract clients. While this approach had initially brought in some customers, Sarah soon realized that it wasn't sustainable in the long run. She had invested a significant amount of money in state-of-the-art equipment, designed an enticing menu of services, and needed a steady flow of clients to cover her costs and turn a profit. At first, Sarah was a bit skeptical about joining our program but the personalized approach from Roel resonated with her and she decided to take the leap.
In just three to four months, sarah was able to generate 81 new clients, which is an impressive amount for a solo practicioner. Furthermore, a good percentage of these new clients were enrolling into packages or choosing other services. Sarah was also able to get over 90% of her new clients to prepay for her services before attending the appointment. Building trust with clients had been a recurring challenge for Sarah, especially when it came to collecting deposits, but by attending our coaching sessions and following our call script she is now 100% confident to take prepayment over the phone, guaranteeing her new clients' commitment. One day, a new client Sarah hadn't met face-to-face surprised her with a nice gift for her soon-to-arrive baby. This showed how strong their connection and trust had become since their first phone call by just following the call script.
Company: Sqin Toronto
Client: Sarah Wang
Result: 81 New Clients Generated Within 4 Months
Lisa tripled her revenue within a year of joining our program.
State 1: Initially she was hoping that new clients would just find her organically or by word-of-mouth, but soon realized that wasn’t the case. Then, she started working with a marketing company that proposed to do free treatments to get people in the door, which led to low-quality clients that were just looking for free treatments and were not buying into packages.
State 2: Tripled her revenue within the first 12 months of working with our team, and now aiming to double it by next year. Lisa now has a reliable and consistent strategy of attracting the right type of clients that value her expertise and are willing to pay for it.
Story: Lisa had been in business for many years, and decided to open up a new location in another area of the country. So she basically started from scratch so she thought ‘’the clients will come organically’’ but soon she realized that wasn’t the case. She knew she had to do something so she started working with a marketing company that proposed to run free treatments in order to get people in the door. However, these clients were just tire-kickers looking for the best deal and not interested in buying treatment packages. At first, Lisa was a bit hesitant when reaching out to us because she thought that we were just a marketing agency similar to the one she used to work with. Within days of joining our program she got the first new clients signing up for their first appointment and actually purchasing treatment plans. We’re almost a year further now and Lisa managed to triple her revenue and is now aiming to double it by the end of next year.
Company: Clinic Lefever
Client: Lisa Lefever
Result: Tripled Her Revenue Within 12 Months Of Working With Our Team
Selina sold an additional 4 big Vivace RF Microneedling treatment packages in just one month of working with us.
State 1: Not knowing where her next client would come from and mostly relying on organic posting and hoping that people would reach out themselves.
State 2: Consistently generating client appointments and generated an additional 4 big RF Microneedling packages in just one month while only being opened 3 days per week.
Story: Selina was referred to us by one of our other clients who was seeing great results with our program, that’s what made Selina join our program as well. Her mindset back then was ‘’I’m going to do ever single thing that Roel instructs me to do, that’s the only way I can determine if the program works for me or not’’. Besides, at that point Selina was mostly posting organically on platforms such as Facebook & Instagram, but hadn’t really looked into paid advertising/lead generation on those platforms. When we launched our campaigns it was the first time for Selina to follow up with leads using a script and it worked out well for her. ‘’The script is everything for me. Even at this point I’m still having the printed script in front of me when I’m calling the leads.’’
Company: Professional Beauty
Client: Selina Koster
Result: Sold An Additional 4 Big Vivace RF Microneedling Treatment Packages In Just One Month Of Working With Us.
7 booked RF microneedling treatments in just one single day and now scaling their medical spa by hiring extra staff and investing more into paid ads.
State 1: Were skeptical about generating clients from paid ads because they had been burned by another agency that generated a bunch of leads for them, but none of them converted into booked appointments.
State 2: Generating tens of appointments each and every month and scaling their medical spa by hiring extra staff and investing more into paid advertising. On a record day they managed to booked 7 RF Microneedling clients in just one single day!
Story: Mike & Semmy have been working with our team for 3 years right now and haven’t looked back ever since. Before working with us they used to work with another agency that was just generating leads that didn’t convert, or weren't helping with converting these leads at all. Consequently, they were skeptical about tapping into paid ads again. After having a great chat they decided to give it one more try and started working with our team. In the beginning we took it slow and were using a small ad budget of only $10 per day and nowadays they’re investing $120 per day to start conversations at scale with the right type of clients. On their record day Mike & Semmy managed to book 7 RF Microneedling appointments in just one single day.
Client: Semmy & Mike
Result: 7 Booked RF Microneedling Treatments In Just One Single Day And Now Scaling Their Clinic By Hiring Extra Staff And Ramping Paid Ads
20 new Cryotherapy & Powerlift clients were generated in the first 30 days of joining our program.
State 1: Iris invested into hiring extra staff and now she needed a predictable strategy of making sure the calendar’s of team members were full so she could maximize profits.
State 2: 20 new Cryotherapy & Powerlift clients were generated in the first 30 days of joining our program.
Story: Iris had been building her medical spa for the past 10 years and she was at a level within her business that she really wanted to expand and hire extra staff in order to maximize profits. So that’s what she did. With having that extra staff onboard she soon realized she needed more clients in order to make sure her new staff were fully booked, so that’s when we got in touch. Iris told us and showed us that she had a proven track record of doing consultations and selling packages to her clients. With that in mind, we just needed to set up a well-oiled machine that would bring new clients through her doors, and from there on Iris would do the rest. WIthin just the first 30 days of launching Iris managed to generate 20 new Cryotherapy & Powerlift clients.
Company: Dstress Beauty
Client: Iris Callaars
Result: 20 New Cryotherapy & Powerlift Clients Were Generated In The First 30 Days Of Joining Our Program
Nazila was able to book 51 new laser hair removal & Hydrafacial clients within just 3 months.
State 1: Just invested into opening up a new location and hiring extra staff. She hoped that the clients would come organically, but that didn’t really happen.
State 2: She has a predictable way of generating high-quality clients. 51 new laser hair removal & hydrafacial clients were generated in the first 3 months after launching.
Story: Nazila had been building her medical spa for the past 8 years and was continuously adding new services to her treatment menu until she got to the point where she had too many clients to handle with just one location. That’s when she decided to open up her second location and hire extra staff. She then realized that in order to maximize the treatment package sales she needed an extra source of new clients because the clientele that had been built up over the years was not enough to fill everyone’s calendar. She decided to work with our team and implement the strategies and frameworks we teach, which resulted in 51 new laser hair removal & Hydrafacial clients in just 3 months. We’re super excited to see what the next few months will bring Nazila and to be a part of her journey.
Company: Nazila Beauty
Client: Nazila Karimi
Result: 20 New Cryotherapy & Powerlift Clients Were Generated In The First 30 Days Of Joining Our Program
Tamara generated 28 new Microneedling clients in the first 4 weeks of working with our team.
State 1: Were running Facebook ads themselves but were dealing with disapproved ads and not seeing any traction. Also invested into a Facebook ads course which ended up leaving them even more confused.
State 2: No more disapproved ads and all the guesswork had been removed, but most importantly, the empty gaps on the calendar were getting filled. Tamara managed to generate 28 new clients in 4 weeks.
Story: Tamara invested into a general Facebook ad course with the idea of managing their Facebook campaigns herself after completing the course. The course itself was pretty helpful when it comes to the features that Facebook Ads have, but it didn’t teach her anything about creating irresistible aesthetic offers that people can’t say ‘’no’’ to or about how to convert these online leads into actual booked appointments. Plus, she wasn’t aware about the strict ad policy when it comes to advertising in the beauty industry. Ads were getting rejected and for some time, Tamara’s Facebook ad account was even restricted from advertising. She then decided to get help from experts in the beauty industry and started working with us. Within the first 4 weeks after launching she managed to generate 28 new Microneedling clients. We’re impressed with how many clients Tamara has been able to get through the doors in such a short time.
Company: Beau D'or
Result: 28 New Microneedling Clients In The First 4 Weeks Of Working With Us
Jessica and her team booked 115 body sculpting packages in just 16 weeks.
State 1: Business was only coming from referrals or word by mouth. And very skeptical towards online lead generation.
State 2: 16 sold body sculpting packages in just one single month, and some appointments in the pipeline that still have to take place.
Story: Jessica had a team of 3 people with whom she was serving the Bakersfield area with body sculpting services. Business was going pretty well but they were just stuck at a revenue level and were ready for the next step in their business. They had been solely relying on referrals, word by mouth, and organic posting on Instagram. She didn’t really look into leveraging her existing database of clients, nor did she look into paid ads as a solution to her client generation problem. In the first few weeks of joining our program Jessica was already able to see great success, because she actually booked 115 body sculpting appointments to leads that were generated from Facebook ads in just 16 weeks.
Company: Venus Beauty Bar
Client: Jessica Aguilar
Result: Jessica and her team at Venus Beauty Bar booked 115 body sculpting appointments in 16 weeks
Leo came into the program being hesitant and not sure if it was actually going to produce an ROI for him since he had been let down by other marketing agencies before. Fast forward 90 days inside our program and Leo and his team managed to generate 71 new HIFU clients.
State 1: Was heavily investing into traditional advertising platforms such as TV to promote their clinic and also tried working with a marketing agency on paid ads but were super unprofitable and was a failure.
State 2: 71 new HIFU clients were generated within 90 days. New clients were signing up on a daily basis and were being converted into booked appointments consistently.
Story: When Leo first reached out to us they were mostly relying on TV commercials to promote their clinic and it seemed to work pretty well. However, these TV commercials were being broadcasted on national television which was super unpractical, because the vast majority of the audience were located hours away from the clinic. They realized this as well and therefore started working with a marketing agency specialized in Facebook ads, but that was not working for them because the leads that were generated were just low-quality and not converting into actual appointments and revenue. So they stopped with that after a month or two as well. That’s around the time that Leo and I got in touch for the first time and when he decided to work with us. Together we created a compelling offer for their HIFU treatment and helped them create a solid conversion process that takes these leads from just being interested to actually being booked on the calendar. So far Leo and his team managed to generate 71 HIFU clients within 90 days.
Company: Beauty Looks By Ketsara
Client: Nam Ketsara
Result: Nam was able to acquire 71 new HIFU clients in 90 days of working with us.
Cynthia has booked 20 new laser lipo clients in the first 30 days of working with our team.
State 1: Dealing with rejected ads and disabled ad accounts, no predictable strategy for acquiring new clients, and being burned by marketing agencies that delivered low-quality leads.
State 2: 20 new laser lipo clients were generated in the first 30 days of working with our team.
Story: Cynthia recently opened up her own clinic and was motivated to do whatever it takes to get her business off the ground and make it a big success. However, in the beginning, she tried to do things on her own which resulted in rejected ads on Facebook and disabled ad manager accounts because she didn't really understand how Facebook's advertising policy works. Then, she decided to hire a marketing agency to help her with generating leads that she could follow up with and convert into sold packages. Unfortunately, that didn't work out as she hoped because the leads were low-quality, and not interested in buying into her treatment packages. She defined those leads as ''tire-kickers''. After being burned by that marketing agency she got in touch with us and explained her situation. Together we created a strategy on how to generate high-quality leads, and also the systems and frameworks required to convert these leads into sold treatment packages. The client attraction strategy combined with the conversion framework resulted in 20 new laser lipo clients for Cynthia in the first 30 days inside our program.
Company: Glow Studio
Client: Diane Wood
Result: $82,000 in treatment package sales in 3,5 months
Akoesha has been working with our team for 12 months right now and managed to sell an additional 130 treatment packages during that time.
State 1: Recently invested into new equipment such as a laser hair removal machine and hired extra staff and was now looking to make sure her staff would be fully booked. She was also dealing with rejected ads on Facebook and a disabled ad manager account.
State 2: 130 treatment packages have been sold in the past 12 months by implementing our strategies and tactics.
Story: Akoesha is an ambitious entrepreneur and when we originally got in touch she had already opened up the second location for her medical spa. The problems she was dealing with at that time were that she recently invested in new (expensive) equipment such as a laser hair removal machine, but also investing in hiring staff. Before she was always fully booked but now that she had extra staff and equipment, there were some gaps in the calendar. Together we created an irresistible offer for her new equipment and started promoting it to her ideal target audience. We've been running that strategy for 12 months right now and so far it has resulted in an additional 130 sold treatment packages and full calendars for her staff.
Company: Mos Fox Beauty
Result: 130 Sold Treatment Packages Within 12 Months
Bonner manages to fill up his body sculpting professional's calendar consistently by generating 30+ high-quality leads per month that are converting into package sales predictably.
State 1: One of Bonner's body sculpting professionals was struggling to fill the empty gaps in her calendar and simply didn't know where to start.
State 2: Consistently generating 30+ high-quality body sculpting leads per month on auto-pilot without having to worry about where her next client is coming from.
Story: Bonner owns a salon and has dozens of stylists and beauty professionals that are leasing a suite with him, however, he noticed that one of his stylists was struggling to get clients because he was seeing her less and less on-site. Therefore Bonner decided to reach out to me and see if I could help him set up a client attraction machine that runs on auto-pilot and would make sure that his body sculpting professional was fully booked again. Since this was a bit of a different type of project than we'd normally do, we needed to tweak some of the automations and funnels in order for it to run completely on auto-pilot. Furthermore, we provided his body sculpter with some coaching lead conversion & sales and the rest is history. Bonner has been running this client attraction machine for months now and is consistently generating 30+ leads per month and his body sculptor is predictably converting the leads into sold packages.
Company: Salon Meyerland
Client: Bonner Brinson
Result: Consistently generating 30+ high-quality body sculpting leads per month